Apple is now ready to head into the streaming world, they will finally unveil its new streaming music service to take on Spotify at its WWDC event in San Francisco later on Monday.
According to the Guardian
The company has been working on the move since buying Beats Electronics, the music technology company founded by Dr Dre and music industry veteran Jimmy Iovine, last year.
The Sony Music boss Doug Morris confirmed at the Midem conference in Cannes on Sunday that the Apple launch would take place on Monday.
Apple’s new service is expected to sit alongside its existing iTunes music download store, charging users £10 in the UK or $10 in the US for a monthly subscription for unlimited access to its vast catalogue of music.
The fact that Apple has been negotiating licensing deals with major labels right up to the last minute is not expected to delay the announcement.
Besides Dre, Iovine and Beats Music’s chief creative officer, Trent Reznor (also of rock group Nine Inch Nails), Apple recently hired DJ Zane Lowe and four of his Radio 1 producer colleagues to work on the new service.
Speculation before the announcement suggested that radio-style curated playlists would be a prominent feature, with musicians including Pharrell Williams, Drake and David Guetta also tipped to be contributing as tastemakers.
Apple’s principal rival will be Spotify, the world’s most popular subscription streaming service. The Swedish-headquartered company has 60m active users, including 15m paying subscribers. Apple will also unveil its latest software update for iPhones and iPads, iOS 9, at WWDC. It is expected to focus on stability improvements, although there will also be new features for Apple’s burgeoning community of app developers to make use of.