Ayesha Curry is the epitome of #BlackGirlMagic, she’s securing deals and making a name for herself outside of her husband Steph Curry.
Ayesha has partnered with celebrity chef Michael Mina for a restaurant called International Smoke, Ayesha talks about what prompted her to start on her journey. In an interview with ESPN Ayesha talks about her love of all things cooking and how she’s not worried about the naysayers and paving her own lane.
Stephen convinced her to return to her cooking passion. Ayesha began blogging in 2012. “I started a blog mainly because we were on the West Coast and our entire family was on the East Coast,” she says, an hour before the restaurant launch on June 4. That night, her husband dropped by — as did Drake. “I included some recipes on it and, all of a sudden, I saw people outside the family taking interest.”
She later found out how popular she was when she started selling an olive oil she liked on her blog. It got so popular, she could no longer handle the distribution.
“I had to post that it was sold out,” Curry laughs.
She now has a social following that no athlete spouse or significant other can match; her Instagram feed has 3.3 million followers, and her YouTube channel has more than 380,000 subscribers. She has trended on Twitter at least five times in the past six months.
In September, her first cookbook, “The Seasoned Life: Food, Family, Faith, and the Joy of Eating Well,” will hit shelves. And on Monday she announced her collaboration with leather baby moccasin company Freshly Picked.
“It’s wild how engaged her fans are. It’s hundreds of thousands of people who love what she does.” “I wanted it to be my thing and to put in all the work,” she says. “I didn’t want it to look too professional because this book is for the auntie who has never cooked, or for the guy who is trying to impress his girlfriend. I needed it to be genuine, so the photos look like how it will look when you make it.”
he Food Network and its sister network, the Cooking Channel, will soon feature Curry, though the exact details haven’t been released. The network recently filmed a pilot show that doesn’t yet have an air date. But Schechter says he isn’t concerned about whether people will find out when she’s on.
“Her social media following is extremely important. It means she comes to us with a built-in audience.”
Part of Curry’s relevance in social media comes from her confidence in herself. She’s not afraid to cheer for her husband and tell him how great he is in a public post seen by millions. As for being criticized when TV cameras catch her yelling and screaming for her husband, Curry says she knows it could go either way.
“I think it’s a lose-lose situation. If the camera catches me cheering, I’m annoying. If I’m not cheering, I’m a terrible wife. I can’t win. Some people actually think I control when the camera is on me.”
“I like to keep the good stuff covered up for the one who matters,” she wrote. She immediately jumped to the top of that day’s trending topics, becoming the subject of memes and Photoshops and everything that comes from the Internet’s hater crowd.
“I don’t deal with it,” Curry says. “At the end of the day, the Internet is full of mean people. Who are these people in their everyday life? I pray for them.”
As Ayesha’s star has risen, she has seen plenty of criticism directed at her, namely that her success is merely the result of her husband’s prominence.
“It’s weird because I feel like I’m still spending time fighting off the naysayers who think I only have these opportunities because of Stephen,” Curry says. “While I’m clearly aware that he has helped me get through the door, I have to walk through that door and I feel like I have the talent to be here. So it has been fun to prove people wrong.”
People want to be influenced by Ayesha. They are trying to do what she is doing by making something every night that tastes good. Like Stephen, she can be a role model, too. The good thing is, we don’t have to pick.”