Okay…. I was a big fan of Necole Bitchie back in the day so it was a shock to everybody when she decided to change up her popular gossip blog to a more positive direction…. Now she’s crying broke and back to square one literally..
Nearly a year later, Necole is flat broke and nearly homeless, but how ? Necole was one of the first black bloggers to hire a publicist to walk her down red carpets at celebrity events.
The strategy worked. The publicity helped take Necolebitchie to #1 in the black blogosphere. 8 years later, in her final post in July 2015, she announced she was quitting blogging to find a “higher purpose” in life.Necole resurfaced in August 2015 with a new blog called XONecole.
On Wednesday, Necole posted a deeply personal Youtube video titled “#1: What They Forgot To Tell Me About Leaving A Successful Brand”.
In the video, Necole revealed she was penniless and nearly homeless. Fighting back tears, she said she text her aunt to ask if her old room was still available.
“I went from on top… and almost a year later… asking my aunt can I move back home,” she said. “I ran out of money 3 times,” she said. “I did a good job of faking the funk and making the site look like it was poppin.’”
She now says she regrets her overly ambitious decision to launch XONecole.com as some sort of inspirational blog for young black women. Necole learned the hard way that her readers visit her blog for gossip, not inspiration.
Black people must start taking even the most basic business and financial courses. She could have kept Necolebitchie going and started another business alongside it. You do not walk away from a successful venture when you have nothing to fall back on. I hope she gets back on…