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Cardi B Signs New Deal With Reebok

Cardi B has her own sneaker line on the way and it’s with none other than Reebok… While specifics of the partnership has yet to be revealed, Cardi B will help push Reebok’s Aztrek sneaker along with some of its apparel.

According to WWD with the exclusive:

The 26-year-old artist, who has attracted fans and followers with her outsize personality and chart-topping music, will promote Reebok’s Aztrek sneaker, a silhouette from the Nineties that retails for $100 and falls in line with the “dad shoe” trend. She will also push some of Reebok’s apparel, which started to pop up on her Instagram feed last month.

“For us, she really is emblematic of what our brand has. “If we look at some of the things we’ve done with Allen Iverson or being the first to sign musicians, or more recently with Kerby [Jean-Raymond] of Pyer Moss, when we are at our best we are with people who are comfortable living out loud and Cardi fits that.” Reebok was the first athletic brand to partner with hip-hop artists including Jay-Z, Pharrell and Future, on their own footwear lines. The brand has also worked closely with female artists including Missy Elliott, Eve and Queen Latifah.

Reebok has made a big push into the women’s market signing deals with more women than men. The company has brought on ambassadors including Gigi Hadid, Gal Gadot, Ariana Grande and Danai Gurira.

“For us, we are trying to bring together a group that’s really representative of our consumer and I feel like we’ve brought a number of amazing women together and they are all contributing to our story,”

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