Mark Zuckerberg is gunning for YouTube and vine superstars with cold hard cash, the social network is paying independent artists as much as $24,000 per video. Have they “lured” any black Youtubers? This is a pretty lucrative opportunity. I guess Mark said he’s not going to end up like Tom from Myspace!
According to Fortune.com
The online-video landscape is turning into something of a bidding war, with platforms trying to convince media companies and celebrities to use their services, and Facebook in particular seems to be willing to come up with cold, hard cash in order to get the content it wants on Facebook Live. The Journal says it has seen documents that show Facebook visit this link is paying Vine star John Paul Piques $119,000 to post at least five videos on its live-streaming service over the next two months. That’s the equivalent of $24,000 per video. And he is just one of about two dozen other Internet celebrities and video stars who have signed similar deals.
The newspaper says the highest-paid independent video performer appears to be Ray William Johnson, who developed a following for a YouTube show called “The Equals Three Show,” in which he makes fun of viral videos. He could make as much as $224,000 over the next six months.
The company is also paying significant sums to celebrities from other fields to get them to use its service, including Pittsburgh Steelers football player Antonio Brown, swimmer Michael Phelps, and actor George Takei.
One of the reasons for the upfront payment approach is that Facebook hasn’t rolled out a monetization strategy for video yet. The social network seems to have rejected the idea of pre-roll ads on videos, so it’s not clear how it will generate revenue, or how much it will share with creators.