Yes, A$AP Rocky has been unveiled as the new face of Dior Homme for the Autum/Winter 16 campaign.. Speaking to WWD creative Director Kris Van Assche talks about A$AP Rocky’s personal style and how he likes it.
Rocky is a real fashion killa and A week after announcing he’s releasing a line with J.W. Anderson, the rapper shared the first photos of him modeling for Dior Homme’s Autumn/Winter 16 campaign.
“I really like his personal style and taste. He’s a real fashion lover,” Dior Homme creative director Kris Van Assche told WWD after sharing a preview image of A$AP’s campaign on Instagram. “He feels like fashion really influences his own work, and he has strong opinions on that.”
Van Assche’s new campaign also features a number of other rising stars across several creative fields — Kids filmmaker Larry Clark, French actor Rod Paradot and model Dylan Roques.
“I mean, it’s dope when you can mix it. It’s all about taking two worlds like streetwear and high-end and kind of mashing them together,” A$AP Rocky told WWD about his Dior fandom.. “But when it comes to Dior, it’s just prestige and elegance in my opinion. It’s almost like Coco Chanel was for the lady.”