Gabrielle Union has partnered with New York and Company to be the face of the Company’s 7th Avenue Design Studio beginning in April and will launch her own namesake collection, exclusive to New York & Company, in August.
According to The NY & Company Website…
The specialty retailer’s 7th Avenue Design Studio collection was largely inspired by hit show, Being Mary Jane, a TV series produced by and starring the award-winning actress. Gabrielle’s character, Mary Jane Paul, embodies a specific New York & Company customer—the career woman who needs easy and effortless styles that are polished and on-trend. “Mary Jane’s style reflects power, leadership, and risk taking. She wears classic styles but with a twist, which is why I think she’d definitely shop at New York & Company,” Gabrielle explains.
Later this year, New York & Company will expand the partnership further by introducing an exclusive namesake collection designed by Gabrielle. Greg Scott, CEO stated, “Our customers will relate to Gabrielle. She has worked hard to establish a successful career and is both, aspirational and inspirational to our consumer. Gabrielle’s collection will be unlike anything our customers have ever seen from us. Adding her brand to our portfolio will strongly appeal to our loyal clients and will also attract new customers to our brand. It will be significant to our growth strategy in 2017.”
Everything looks gorgeous and I love the styles….