I wonder if Jay had something to do with this? Pop superstars Jennifer Lopez and Shakira will be the co-headliners of the Pepsi Super Bowl halftime show at Miami’s Hard Rock Stadium, it was announced this afternoon.
From ESPNLopez and Shakira will be the first artists to perform during the NFL’s signature event since the league entered into a partnership with Roc Nation, the entertainment company founded by iconic rapper, businessman and activist Shawn “Jay-Z” Carter, to lead its endeavors in music and entertainment.
Under the terms of the multiyear agreement, Roc Nation will advise on the selection of artists for NFL tentpole events, such as the Super Bowl, as well as play a key role in the creation and promotion of new music. The Super Bowl halftime show is the most-watched musical performance of the year. Nearly 100 million viewers watched last year’s show.
Past Super Bowl halftime performers have included Beyonce, Justin Timberlake, Lady Gaga, Katy Perry, Bruno Mars, Prince and Madonna. Super Bowl LIV and the halftime show will be broadcast in 180 countries and territories on Feb. 2, 2020.
The halftime show will be produced by the NFL Network with Ricky Kirshner serving as executive producer and Hamish Hamilton serving as director. Roc Nation will serve as producers and strategic entertainment advisors of the live performance.