Hip Hop is ruling Forbes 30 under 30 and their annual roster was revealed today, which features a plethora of melanin young ones doing the damn thing, which includes 25-year-old Cardi B, 23-year-old Lil Uzi Vert, and 28-year-old SZA.
It’s a diverse list, ranging from rappers like Young M.A. (25), Travis Scott (26), Young Thug (26), and Migos MCs Takeoff (23), Offset (26), and Quavo (26), to singers like H.E.R. (20), Khalid (19), Mike Posner (29), and Bebe Rexha (28). Behind the scenes players like producer WondaGurl (21), engineer Kesha Lee (29), Logic’s manager Chris Zarou (28), Wiz Khalifa’s manager Will Dzombak (29), and Beyoncé’s choreographer JaQuel Knight (28) also made the list.
Congratulations to all the young ones..
Forbes’ new list appears in the December issue of the magazine, which features “30 Under 30” alum Kendrick Lamar on the cover. Check out some excerpts of his interview below..
Read additional quotes from Kendrick Lamar’s cover story below.
ON 50 CENT: “Everybody have they own opinions, but … I always go back to what 50 Cent said, and it always stuck with me. And when he said it, it made an even more valid point. He said, ‘We all are conscious, whether you’re doing gangsta rap, whether you’re doing so called conscious rap, whether you doing whatever genre you may in because you have a post, you alive and you’re telling your true feelings … these are your true thoughts and you’re conscious of them, and you’re aware of them. You are conscious, as simple as that.’ When he said that, that inspired me to not only recognize my own influence on what I have with my people.”
ON HIP-HOP: “Hip-hop has always been the ultimate genre. Yeah. Even when these numbers wasn’t out. Even when the stats wasn’t out we always moved the needle. We always … we were the culture. You can debate me on this all day you want. We say what’s cool and what’s not cool. We say what we like. Yeah, we do that, simple as that, and it goes back to … my mom told me, I couldn’t believe when she told me this. She said 1987, the year I was born, [people were saying] hip-hop was going to last six months to a year … that tripped me out. And now you fast forward and you see Jay-Z up there, you know? [Song]writers’ Hall of Fame. This is us. This is who I am.”
ON JAY-Z, DIDDY, & DR. DRE: “On the creative level they brought a sense of … these cats that I always see working at a high level. As far as their music, it’s always been … on a high level. On on the music end, they always had the best music in my eyes. Simple as that, you know? They’ll throw in the visuals from each region, whatever they was from. And, bigger than that, on a entrepreneurship level, that’s the game they thought we would never break through, as far as hip-hop, and these are the three individuals that showed us that.”
ON PREACHING TO THE CHOIR & THOSE OUTSIDE OF CHURCH: “The best way for me to analyze and the break down how I do it is to not hold back. Simple as that. And to be unapologetic. It’s a process where I can’t be afraid to offend anyone, if that makes sense … I can’t feel like I’m doing it just for a region of people. I have to do what is true to myself and my own values and my own beliefs, you know? So, for a long time it was like, okay, I could tap into these people over here … but if I’m showing that I’m unflawed, then the people outside of this church, they’re not gonna feel who Kendrick really is. They’re gonna think that I am some type of God, you know what I’m saying? But I’m a human just like the people in this church and the people outside of this church.”
ON COLIN KAEPERNICK: “I think that ultimately you look at … you want to be a person that stands for something. Whether the plan works or not, I want to be remembered as that. Same thing with Colin Kaepernick. You know? I’m sure they feel he want to give up. They think he’s gonna give up but he want to stand for something. Simple as that. You don’t look at the moment whether it is going to work or not. No, you look at what the next generation is going to receive from it. And if I quit what I’m doing, or feel like I can’t go no longer because I have naysayers or I have people behind the scenes that say I can’t do it, or I feel a little discouraged, I gotta think beyond the moment. I gotta think further than just me.”