Kim Kardashian covers the March 2015 issue of Ad Week magazine and she talks about how the idea of her popular Kim Kardashian App first started..The New York Post reported last week that the game is on track to bring in another $200 million this year, with Kim getting an $85 million cut.
Check out some excerpts from the interview below:
Adweek: Where did the idea for Kim Kardashian: Hollywood come from?
I had just had the baby [North West], and so I was being really choosy about what I was working on. I got a call from the company Glu Mobile to partner up and do a video game. I asked my husband [Kanye West], “What do you think of this? What would the concept be?” And he was like, “Oh my God, you have to do a video game? It’s so cool.”
So, we went back and we came up with this really cute concept that I thought was relatable and very much like me. It had to be something that fit my personality.
The game is a monster hit, with 28 million downloads and 11 billion minutes of play since it launched last summer. What do you credit that success to?
Something that really worked in the game that was kind of an accident are the updates. [For example], your character can go on vacation to Mexico, and that’s one of the places that I go all the time.
I actually didn’t know the date of the launch, but I happened to be going to Mexico on the same day. Once I started posting pictures through Instagram that I was in Mexico, everyone was playing along [and saying], “I just updated my game, and I’m in Mexico with you.” They would literally get a bikini like the one I had Instagrammed in a photo.
Read the rest of the interview Here…