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Lebron James Unveils New Nike’s That Were Designed By 3 Black Women

Lebron James debuted his latest Nike collaboration that is inspired by black women…

 

According to Black Enterprise:

LeBron James debuted his latest Nike collaboration Tuesday night, revealing that they were inspired and designed by African American women. The sneakers were unveiled at Harlem’s Fashion Row (HFR) style awards and fashion show, an annual event that celebrates people of color in fashion and empowers minority designers with a platform to showcase their collections during New York Fashion Week. This year, the event was sponsored by Nike and held at the illustrious Capitale in lower Manhattan.James and Nike tapped Harlem’s Fashion Row to design the HFR x LeBron 16, making it the very first LeBron signature shoe to be reimagined by female designers. HFR founder Brandice Daniels, who created the New York City-based fashion collective in 2007, recruited three black designers for the project: Kimberly Goldson, Felisha Noel, and Undra Celeste Duncan. Together, Daniels and the trio of designers learned how to design a performance shoe at Nike World HQ, according to Nike News. They also worked closely with Nike global basketball footwear designer Meline Khatachourian and James’ longtime footwear designer Jason Petrie throughout the design process.

“The partnership with Nike came about because a great girlfriend, who I had met years ago, introduced me to [Nike’s team,]” Daniels told Black Enterprise. “Relationships are everything.”

The HFR x LeBron 16 will be released Sept. 7 exclusively on SNKRS in North America and on nike.com.

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