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Major Deal Alert: Adidas and Kanye West Announce New Long-term Partnership; Kanye To Get His Own Store & Design Team

Congratulations to Mr. West, I guess all that ranting has paid off after all, Kanye West & Addidas went public with the details of their long-term partnership. This will include the creation of sneakers, apparel, gear, and retail stores for his Yeezy line. The new partnership between the two will form an entity called “adidas + KANYE WEST.”

According to

According to adidas, the new relationship will extend the scope of West’s influence beyond just lifestyle product—the adidas + KANYE WEST imprint will also contribute on performance designs. Adidas CMO Eric Liedtke commented on this new direction.

“With adidas + KANYE WEST we are exploring new territories by opening up the sports world to Kanye’s creativity,” he said. “This is what adidas has always been about, empowering creators to create the new.”

Congrat to Kanye… Selling out to the fashion elite and trickin Kim finally paid off.. Watch his next album he’s going to brag so hard about this new deal! And he’ll throw in some lines about Taylor Swift, Kim’s ass and his new Jackson 5ish family.

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