Marc Jacobs has never been a fan of Social Media Marc Jacobs, the man, the myth, the legend himself, is now on Instagram. His first post is simple; just him in side profile with a knowing smirk and the very Marc Jacobs caption, “No filter, (some filler)!” This is a surprise because he publicly disparaged the use of social media in an interview just last month. “I am so appalled by the whole social media thing,” he told Vogue International’s Suzy Menkes. “I don’t get it, it doesn’t appeal to me, neither does a computer, or working on a laptop.”
According to Fashionista.com
Instagram, of course, is a very prominent social media outlet. So what could possibly have changed Jacobs’s mind in the past few weeks? An initial public offering (IPO) could certainly be part of the equation. Michael Kors, the most successful designer to stage an IPO in recent years, has been much lauded for embracing mainstream TV and social media platforms such as Twitter and Instagram; his account gained the most followers during the fall 2014 fashion shows last February, and his company was also the first to try native Instagram advertising.