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Rihanna is Now The Most Powerful Force in Sportswear!

That Rihanna Reign just won’t let up, another sneaker brand besides Nike and Adidas is the reigning queen of 2017, thanks in large part to a very well-known celebrity collaborator.

According to

Since Rihanna’s Fenty x Puma show during Paris Fashion Week earlier this month, Puma’s sales have increased by a whopping 88%, with a 22% increase in Lyst searches just over the past week. Also, for two consecutive days this month, one person searched “Fenty” every 7.56 seconds. As a result of Rihanna’s insanely popular collection, Puma as a whole is currently the highest grossing sportswear brand on Lyst, beating out Nike and Adidas for the second week in a row.

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