That Rihanna Reign just won’t let up, another sneaker brand besides Nike and Adidas is the reigning queen of 2017, thanks in large part to a very well-known celebrity collaborator.
According to Whowhatwear.com:
Since Rihanna’s Fenty x Puma show during Paris Fashion Week earlier this month, Puma’s sales have increased by a whopping 88%, with a 22% increase in Lyst searches just over the past week. Also, for two consecutive days this month, one person searched “Fenty” every 7.56 seconds. As a result of Rihanna’s insanely popular collection, Puma as a whole is currently the highest grossing sportswear brand on Lyst, beating out Nike and Adidas for the second week in a row.
— Lyst (@lyst) March 21, 2017