That Rihanna reign just won’t let up! After launching Fenty Beauty in September of Last year, the make up line is on track to outsell Kylie Jenner and Kim Kardashian combined.
According to WWD:
According to new research from Slice Intelligence, shared exclusively with WWD.
The online research firm found that while Kylie Cosmetics, which is coming up on a two-year anniversary, had the highest yearly sales, Fenty Beauty sales in its first month of operation were five times Kylie Cosmetics and 34 percent higher the following month. Rihanna’s line also stands out for having the customers that spend the most on beauty products in general. Slice found that Fenty Beauty fans spend an average of $471 per year in the makeup category, compared to shoppers of Kat Von D who spend $371, KKW shoppers who spend $278 and Kylie Cosmetics shoppers who spend $181.
To boot Rihanna attracts a more diverse crowd, reaching more African Americans and Hispanic users of her brand. But that was Rihanna’s whole key, to make sure Fenty Beauty is for everyone, not a select few… Congratulations to Rihanna… Very well deserved..