Just in case you haven’t gotten enough of your favorite green Scottish ogre and his donkey companion, there is another chapter to the once popular Shrek franchise making its way into theaters in 2019. The last film in the series, 2010’s “Shrek Forever After”, was slated to be the final chapter upon release. However, it seems that Dreamworks hopes to revive the characters for at least one more entry. Producer Chris Meldrandri (Despicable Me, Minions) will be taking the director’s chair.
“He is creatively going to try to help us figure out how to resurrect Shrek and take a lot of the existing DreamWorks franchises and add value as we create new franchises,” said NBCUniversal CEO Steve Burke.
It seems to me that this movie is simply being released for the sake of making Shrek relevant again after being dormant for so long. With that relevancy, merchandise, spin-offs, etc. can come as a result for the sake of making more money off of the ogre. However, I could be completely wrong. Maybe there is another story to tell. Younger children probably don’t know who Shrek is and with this new movie coming out 9 years after the last film, I don’t see how they can aim for a younger demographic. Teens and millenials may be the ones lining up to get a ticket. It seems odd that they are bringing it back, but that is not unusual for Hollywood.
From the popular jokes circulating this news, it seems like the film should be entitled, “Shrek: It’s Not Ogre Till It’s Ogre”. Excited to see another chapter or should this series have ended its run on the fourth movie?