Facebook is trying to make their watch platform happen by opening it up to outside content producers and partnering with MTV for The Real World reboot.
According to Variety:
Facebook unveiled the “Real World” reboot with MTV Studios and Bunim/Murray Productions as part of a broader overview of its plans for Watch offered Wednesday in a presentation at Mipcom from Matthew Henick, Facebook’s head of content planning and strategy, and Paresh Rajwat, head of video products. MTV president Chris McCarthy was a surprise guest at the session.
“Real World” will be a marquee project for Watch that also dovetails with MTV’s push to refurbish the better-known titles from its library. Produced by MTV Studios and Bunim/Murray Productions, “Real World” will return next spring with three simultaneous editions of the show produced for local audiences in the U.S., Mexico and Thailand.
The durable “Real World” format brings together strangers from different walks of life to live together in a house stocked with cameras. Created by Mary-Ellis Bunim and Jon Murray, the series debuted on MTV in 1992, ushering in the modern era of unscripted primetime television. “Real World” last aired on MTV in 2017, which marked its 32nd season. On the Facebook Watch version, viewers will be able to submit themselves as potential cast members and vote on one housemate to make the final cut.
“MTV’s ‘The Real World’ helped to define a generation and created a new genre of television with a simple yet powerful idea of connecting people from wildly divergent backgrounds to find common ground on the issues that often divided them,” said McCarthy, who joined the Facebook execs at Wednesday’s presentation. “By partnering with Facebook Watch and BMP, we have the opportunity to impact culture and create a new genre of television all over again, while engaging the next generation of content consumers around the world.”