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The Weeknd Comes Alive This Fall In His Partnership With H&M’s Men Collection

The Canadian Starboy has has curated a collection for men with H&M and now fans can get a little taste. The Weeknd has also been named the face of H&M’s Spring Icons scheduled to hit stores March 2.

“All details on the collection will stay undisclosed for a bit longer,” the company said. “The only thing H&M can reveal at this point is that the line will feature key items for spring that The Weeknd has handpicked.”

That is definitely a Weeknd trait to be mysterious about what he is presenting. Tesfaye announced his 2017 “Starboy: Legend of the Fall” tour dates set to drop Starboy on Nov. 25. Rap-up tells us that he will join with Bruno Mars and Lady Gaga at this year’s “Victoria’s Secret Fashion Show” on Dec. 5. And if that doesn’t hit a nerve, you can look forward to Abel’s Puma Collection in 2017.

excited to announce that I’m starring in the @HM and XO campaign launching March 2017 #HMSPRINGICONS

A photo posted by The Weeknd (@theweeknd) on

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