Zoe Kravitz has been appointed YSL’s new global beauty ambassador, Kravitz will front global campaigns for the fashion house’s beloved beauty line.
According to Businessfashion.com:
In her new role, the singer-actress — who boasts an Instagram following of three million — will front global makeup campaigns for the brand, with her first debuting later this summer. “YSL Beauté has always been one of my favourite brands,” says Kravitz. “Their ability to combine the chicest of styles with a raw edge has always been to me one of the best ways to express yourself through fashion and beauty. Nothing is forced, nothing is fake but everything is bold, strong and unafraid.”
The partnership comes one year after Kravitz worked with YSL Beauté’s US division on its “Before the Light” web series about the pre-show beauty routines of up-and-coming music talents.
This isn’t Zoe’s first rodeo Kravitz, has also been the face for Calvin Klein, Alexander Wang, and most recently, Tiffany & Co.