Adidas is planning on creating 160 jobs in suburban Atlanta by opening a futuristic “Speedfactory” in 2017 that is expected to produce 50,000 shoes next year.
The factory will be 74,000 square feet facility with its initial product focus on running shoes, the company said. president and CEO of the Metro Atlanta Chamber Hala Moddelmog talks about the decision to bring this to Atlanta:
“Adidas‘ decision to open its new SPEEDFACTORY facility in Cherokee County further cements metro Atlanta as a gateway for global business, We’re thrilled to see the leading footwear brand will increase its current Atlanta workforce with the creation of 160 new jobs.”
Brand Executive Board Member Eric Liedtke, said that they’re tired of playing by the same rules and manufacturing their product remotely in Asia. “As the creator brand that challenges convention and looks to co-create the future with our consumers, we are obsessed with bringing all steps of the creation process home to America.
Liedtke said the new factory “allows us to make product for the consumer, with the consumer, where the consumer lives in real time, unleashing unparalleled creativity and endless opportunities for customization in America.”
Governor Nathan Deal also chimes in on the newest business being added to the ever growing Atlanta, GA : “Georgia offers industry leaders such as Adidas the necessary resources to compete worldwide, “Our state is emerging as a sports corridor for Southeastern U.S., and our business-friendly climate will be a match for Adidas’ new operation.”