Ashanti is collaborating with First Lady Michelle Obama for her newest single ‘Let’s Go’, it’s a partnership for a healthier america.. The singer, songwriter and actress has joined forces to help encourage people to consume more water. Drink Up, launched in 2013 by PHA, is yet another component of the effort to address the health care problems of our nation’s youth and to highlight for families, the importance of positive health behaviors.
According to Parade.com
Via social media influence and the hashtag #DrinkUpAshanti, the artist’s new single and music video of “Let’s Go” will evolve from low-tech quality into a sharper sound and video experience as the hashtag “donations” (fans’ tweets and Instagram posts) rise and “hydrate” the content. Aggregated fan tweets will be used to create flowers featured on the morphing music video. And fans will be able to see the impact of their tweets on the video via DrinkUpAshanti.com. Once the song is “fully hydrated” by hashtag activity (the clarity will fill in and become more brilliant as the hashtag traffic increases), “Let’s Go” will be released for sale on iTunes.
“With their hard work and creativity, groups like Drink Up have encouraged people across the country to drink more water, and they have helped increase demand for—and sales of—healthier products,” said First Lady Michelle Obama. “From talking fountains to surfing competitions and now through partnerships with artists like Ashanti, Drink Up is proving that if we promote healthier options in fun and exciting ways, and make those options affordable and accessible for families, we can continue to make the healthy choice the easy choice.”
The music video of ‘Let’s Go’ serves as a beautiful visual metaphor for the power and importance of water and hydration. Says Ashanti, “I love that my song is being used to encourage people to make a really easy choice— drinking more water every day…It’s even more rewarding when it’s being done in a creative, positive way. Drinking water is… it’s just cool and sexy. You are what you drink, so drink up. It’s also a pleasure to work with the First Lady again to help make the healthy choice the easy choice.”