Gucci and Will.i.am are teaming up to launch a new collection of smart watches, they’ll be following in Apple’s lead… A rep for the Black Eyed Pea frontman declined to give too much details on the watch’s production timetable or functionality at this point, though it did release a rendering of the device, which has a banded cuff shape not dissimilar to the rapper’s first offering.
On Thursday, Gucci and Tag Heuer both announced their intentions to launch products in the category — Gucci, through a collaboration with Will.i.am of the Black Eyed Peas, who developed his own connected wristband with his tech company I.am+, and Tag Heuer, via a partnership with Intel and Google.
A rep for Will.i.am declined to give further details on the watch’s production timetable or functionality at this point, though it did release a rendering of the device, which has a banded cuff shape not dissimilar to the rapper’s first offering. The LVMH-owned Tag Heuer was similarly scant on launch details, but because the smartwatch market is still so nascent, companies can make a big deal out of a partnership announcement. What’s Gucci aiming to get out of a smartwatch launch? Well, press and relevance, probably. Will.i.am’s original smart band, while decent looking, was not nearly a technological powerhouse. Nor was Opening Ceremony’s flashy collaboration with Intel. These devices might advance our understanding of what a tech accessory can look like, but technically, they’ve got nothing on Apple or Google’s operating systems.Google already has a number of Android Wear watches out, but its collaboration with Tag Heuer will be the first luxury model. That could really count for something.