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Kanye West Beats out Chanel for Most-Viewed Collection of Fashion


Kanye West is determined to make his mark in the fashion world and now he can add a new accomplishment to his list,’s Dirk Standen explains why Kanye West drived more page views than Karl Lagerfeld. To the tune of like, a million more.

According to
Kanye West x Adidas Originals garnered a staggering 4,578,461 page views, beating Chanel’s 3,405,945. You may think, sure, it’s Kanye West, he’s a huge celebrity. But also covered West’s Paris runway collections back in 2011 and 2012, and those did not get nearly as much pickup. “I knew there would be a lot of interest around the collection, but I wouldn’t have necessarily predicted that it would beat out Chanel,” said Dirk Standen,’s editor in chief. “We’ve covered celebrity lines before, and we covered Kanye’s first two collections he did in Paris a couple of years ago, but they didn’t have that kind of impact … obviously he’s at a whole new level of fame now, but part of it is, I think, there’s a purpose behind his collection that people can’t ignore.”
We have mentioned a few ways in which we thought Kanye West “won” fashion month, but we guess this makes it official. See the full list of’s fall 2015 results below.

1. Kanye West x Adidas Originals
Page views: 4,578,461
Rank Last Season: New Entry

2. Chanel
Page views: 3,405,945
Rank Last Season: 1

3. Dolce & Gabbana
Page views: 2,905,544
Rank Last Season: 2

4. Valentino
Page views: 2,547,711
Rank Last Season: 4

5. Saint Laurent
Page views: 2,244,004
Rank Last Season: 3

6. Gucci
Page views: 2,102,173
Rank Last Season: New Entry

7. Louis Vuitton
Page views: 2,025,937
Rank Last Season: 5

8. Prada
Page views: 1,996,781
Rank Last Season: 8

9. Givenchy
Page views: 1,933,750
Rank Last Season: 6

10. Dries Van Noten
Page Views: 1,900,555
Rank Last Season: 10

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