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‘Tinder For Threesomes’ Gets $500K Investment

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There’s a London based app that has been created called 3nder, which is supposed to rhyme with “Tinder,” according to its founder — has raised $500,000 in seed capital from a pair of unnamed angel investors.

Launching in 2014 nearly 1 million users have downloaded the iOS app in search of k!nky hookups — whether “straight, bis3xual, gay, poly- or pans3xual,” says founder and CEO Dimo Trifonov. Now it’s taking the U.S. by storm where New York is 3nder’s second-biggest market behind California. Worldwide, users are sending about 1.2 million messages a month on 3nder while logging
around 4 million swipes.

NY Post

That falls sorely short of the 1 billion swipes per day seen on Tinder, the hookup app whose viral growth is boosting billionaire Barry Diller’s IAC/Interactive.

Still, 3nder’s smallish subscriber base is a motivated one that’s willing to pay its monthly fee of nearly $13. Revenue is up 500 percent this year, and “it’s all organic, we haven’t done any marketing or advertising,” Trifonov told The Post.

Nearly a third of the accounts created on 3nder are couples, and most are millennials, according to Trifonov.

Indeed, old-school swingers have balked at 3nder’s Facebook log-in requirement, which is intended to verify identities.

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